Not too long ago I solicited entrepreneurs on social media to ask me any question about what they were struggling with in their businesses. And not surprisingly, the number one question is the one I hear all of the time from women inquiring about coaching with me.
How do I get more clients?
That’s the big question and here are some answers to help you find all of the clients you’ll ever need.
1. Put the “Attraction Effect” to work:
Choose a niche and become the recognized authority for it. Know who your perfect clients are and they will be attracted to you.
Being afraid to niche your services is one of the biggest mistakes that new entrepreneurs make. Just trust me on this one. You won’t make less money by niching, you’ll make MORE and more easily.
It’s the difference between talking to a whole room of people who have no interest in what you’re doing, compared to talking to 5 people at a table who are interested in EXACTLY what you’re dong.
Would you rather try to sell to a room of folk who most likely aren’t interested or a table of 5 folks with definite interest and their credit cards ready and waiting FOR YOU to show up?
2. Sell the sizzle, not the steak:
Always talk about the problems you solve, not how you solve them. Market the results and benefits of your work, not the processes you use. Yes, you’re proud of the process and it’s the meat for you, but your ideal client doesn’t care about the process until AFTER they know WIIFM (What’s In It for Me).
I learned about WIIFM back in Corporate America and it holds true in this entrepreneur life. People always want to know “Whats In It For Me?”. The answer to that question gets and keeps their attention. Once you have their attention and they are committed to the results you offer, then you can tell them about your process or system.
3. Do less instead of more:
If you’re like me, you’re not a fan of marketing. However, it’s a necessary part of business, if you actually want to make money and stay in business that is.
Choose a set of simple, effective marketing activities that you like to do (or hate the least) and that work for your particular business and then, do them consistently. And don’t give up too soon. Try it for at least 30 days and see what type of results you get.
4. Put the “Persistence Effect” to work:
Marketing is not magic, nor is it trying to persuade people to buy something they don’t want (refer to #1). Find the people who want what you sell then persistently stay in front of them until they realize you are the one that can solve their problems.
As an entrepreneur it’s your responsibility to have consistent visibility in front of your ideal clients. One of the quotes from my coach is “If you’re not seen, you’re not considered”. If you want people to consider you, they have to see you regularly. So be persistent.
5. Get some help:
If you’re going to continue to be effective in your business, you must grow and learn new skills. And if you have an online business especially, things are changing ALL THE TIME. So don’t get left behind.
Take classes, attend workshops, learn everything you can about your niche, study your perfect clients, and learn about branding and marketing.
And if you really want to fast track your success, then you can also hire a good coach.